tryGrassdoor
From 5K to 34K Followers: Grassdoor’s Instagram Growth Story
We helped Grassdoor grow from 5,000 to 34,000 followers on Instagram with a smarter content strategy and a stronger brand voice.
Overview:
Grassdoor wanted to grow their Instagram presence and build a stronger connection with their audience. When we started, they had around 5,000 followers and were struggling with low engagement and brand consistency.
Our goal was simple: sharpen the brand voice, create consistent high-quality content, and focus on slow, real growth — not viral shortcuts.
Over the course of about a year, we rebuilt their visual identity, improved content planning, and stayed active with community engagement.
The focus was on building real trust with the audience, post by post.
- Refined their brand visuals and voice to match their core audience
- Designed a simple, consistent posting strategy
- Focused on building real brand loyalty instead of chasing quick likes
Results:
- Follower Growth: From 5,000 to 34,400 followers (increased audience by over 58%)
- Brand Engagement: Improved post consistency and brand identity across content
- Community Connection: Helped Grassdoor build a stronger, more recognizable presence without relying on viral trends
Grassdoor’s Instagram became more professional, trustworthy, and recognizable — setting them up for long-term success and helping them stand out in a competitive space.
At first, we weren’t sure what to expect, but working with Clout Legends Media changed everything for us. They helped clean up our content, made our brand look a lot more professional, and kept us consistent week after week. It wasn’t about chasing quick wins — it was about doing it right and building real followers who actually cared. We're really happy with the difference it made.